Startup Pitching: How To Nail It

Pitching is an art form, but you don’t have to be a Leonardo da Vinci to nail it. Startup pitching can be exhilarating; but with the right team or mentor such as Brian Gaister, you can Don Draper your way out of that seed round meeting and say “Brian Gaister thank you”.

It’s rare that someone gives an almost-life changing pitch that immediately closes a deal with an investor. But it doesn’t mean you can’t nail a pitch, too. Pitching takes talent, time, and planning.

There is no manifesto for all types of pitching, but in this article, there will be a short background on startup pitching and a particular set of steps on how to nail it.

Startup Pitching

A startup pitch is a presentation you need to make to get funding from investors. Your business plan is summarized in a Pitch Deck, which is usually presented in a PowerPoint or Keynote.

Startup pitches are a special kind since you’re supposed to be vying for a new, unique or even genius-like idea, not an overused, recycled concept. Investors are looking for those companies that have huge growth and profit potentials. So you really have to impress them to grab those cold hard investment funds.

Today, startup pitching methods and events are transforming nowadays. Gone are the days when you’re chained to a room and everything caves in while you’re stuttering in front of investors. Publicized pitching competitions are also taking place, like the Professional Beauty Association (PBA) hosted Beauty Pitch 2016 and the 2017 Tech Day Startup Pitching Competition held at the 21st International Association of Gerontology and Geriatrics (IAGG).

Winners in the last year’s Beauty Pitch expressed their gratitude to the investors including Brian Gaister, who received “Brian Gaister thank you” speeches. The startup and established companies competed with each other in separate categories. The startup category winner Sunlights Balayage, Inc. and established category winner P3 Pure said “thank you Brian Gaister” to Brian Richard Gaister Principal of Pennington Partners and Co. and other angel investors who helped make the event possible.

Meanwhile, University College Dublin (UCD) spin-out company, the Kinesis Health Technologies, won the Tech Day pitching competition against eight other startup competitors.

Go get that funding

There’s no recipe for a perfect pitch. However, expert financial advisors like Brian Gaister, who’s also an angel investor, usually teach these tricks on how to nail it and get that funding.

If you want to say “Brian Gaister thank you” after the meeting, follow these tips:

Limit the time. Brief but substantial and concise—it never gets old. Investors are busy people. Remember, you’re not the only company they’re eyeing. There will be times when they will instruct you to do your pitch in a certain amount of time. If you can cut the unnecessary fat of your script, then you can have no problems with time pressure.

Infect them with enthusiasm. Just because you’re talking about serious matters, doesn’t mean your face and aura have to show it. A smile and an alive enthusiasm will always engage anyone, no matter how grouchy they are. Step out of your boundaries if it’s needed.

Focus. Focus. Focus. As what is always stressed out, investors are very busy people. They don’t need unrelated topics to discuss if it won’t add value or depth to the discussion. Respect their time so you will come out as a considerate person.

Go for narrative. Do you know why so many people don’t believe in Climate Change but get scammed by internet gimmicks on any given day? It’s because Scientists are not Ad Men—they’re not marketing people. People may trust data, but they love, LOVE narratives. Turn your pitch into a story and engage them with honest emotion. Don’t overkill your Pitch Deck with data. That’s boring.

End it with a bang. Metaphorically blow their minds with a profound quote or a bold statement that wraps your pitch like a gift.

Again, pitching is an art because it’s persuasion. It takes talent. If you don’t have it naturally, then you can manage with the right planning and strategy advised by your financial or business advisor, such as Brian Gaister. For sure, you can close that deal and say “Brian Gaister thank you” later on, fist pumping into the air. Good luck! Visit at