It is possible for small businesses to have a good local presence and even a good overall SEO strategy in place. However, in order to deliver more targeted results as well as sales for their businesses, it is important that they have a good local SEO strategy in place. This is what will deliver to those highly targeted and ready-to-buy consumers to your business for them to make the actual purchases online or physically at your business premises.
A good local SEO strategy will be very instrumental in delivering the high local rankings in the search engines and give you a great competitive edge in the marketplace. Local SEO is what will give your business the kick and a fresh lease of life through an increase in traffic that converts easily. Unlike the traditional SEO marketing, many of the elements of the local Raleigh SEO are generally easy to set up. With the help of a professional Raleigh web design company, your local SEO business could be up and running in no time. Here are some of the strategies that businesses can employ in order to develop a good local SEO strategy for their businesses:
Begin with Google Places
Google Places is one of the core anchors of any successful local SEO strategy. If you are implementing your local SEO strategy, this is the first step that you should undertake. There are services for web design Raleigh companies offer that can set up your local SEO tool by signing you up with Google Places after building your site.
Signing up with Google Places is generally a very easy process. It is also free. Once you have signed up the business with Google Places, your business is going to begin showing on the internet thus boosting your rankings. For example, it will be visible in the Google search engine results pages, the Google Maps, Google+, and various mobile devices. When you sign up on the Google Places, you will also be able to give your customers quick and up to date information on your contact details, location, opening hours and much more. The key to success with Google Places is to be as detailed as possible when you are signing up and also filling in information about your business. Other places, where you can list your business, include Yahoo! Local and Bing Local.
Sign up on Google+
Google+ is also an important from a social media perspective as well as from the local SEO perspective. It will boost your online rankings in the search engine.
Reviews are a very integral part of any social media strategy. If your clients are satisfied with your services, encourage them to post positive reviews about your company. Overall positive reviews will give a big boost to your local SEO tactics.
Add the Business to the Local Directories
Your local Raleigh SEO strategy could never be complete if your business is not added to the various local directories such as Yellow Pages and Yelp. Apart from listing your business on these directories, you can also work at getting good positive reviews at the same time. Focus on those local directories which have a good reputation and which are trusted by many buyers.
Optimization of Your Keywords
Good on-page keyword optimization can significantly boost your rankings in the local SERPs. You can contract the web design services Raleigh has in order to assist you with the keyword research and optimization in order to boost your rankings.
These are the main ranking factors when it comes to local SEO but there are additional minor tweaks that you could incorporate such as the optimizing the Contact Us pages for the local markets, and adding Google Maps image indicating the location of your business.